WHAT MAKES A GOOD LOGO? Logo design is not that simple as it looks. Logo design is not just a symbol it is not just a combination of wordmark or some fonts and colors. A logo is an identity. A designer must understand the quality of a good logo. Now, the question is what makes a good logo? Plus creatives will share you the principles of effective logo design. SIMPLE AND MEMORABLE “ Simplicity is the ultimate sophistication – Leonardo da Vinci ”. In the world of logo, simplicity has a big factor. A simple logo is describable and makes it easy for the audience to remember. If you can accurately describe a certain logo it means this certain logo design is effective. Logo design is not just an illustration and typography it is more on design insight and presentation. Nike, Apple, and McDonald’s are some of the most famous brands that have successfully achieved a recognizable logos and they achieved this by creating a simple, describable and yet i...